Research and Markets: Global Automotive Clubs: Affinity Marketing ...

DUBLIN?(BUSINESS WIRE)?Research and Markets (http://www.researchandmarkets.com/research/fdfefe/global_automotive)
has announced the addition of the ?Global
Automotive Clubs: Affinity Marketing Opportunities for Financial
Services Institutions and Other Organizations? report to their
offering.

?Global
Automotive Clubs: Affinity Marketing Opportunities for Financial
Services Institutions and Other Organizations?

Based on research covering 150 clubs active across a very wide range of
countries, Global
Automotive Clubs: Affinity Marketing Opportunities for Financial
Services Institutions and Other Organizations is a report about
automotive clubs around the world and the affinity and partnership
marketing opportunities that such entities offer to financial services
institutions (especially banks and insurance companies) and other
organizations. In particular, the data collected for this study suggests
that around 170 million consumers ? equivalent to around 3.8% of the
world?s adult population ? are members of an automotive club, and that
the total membership of these clubs continues to expand steadily as
vehicle ownership levels increase.

Types of organization that may be able to use this research include the
following:

• Automotive clubs: in spite of the fact that automotive clubs possess a
  combined number of members worldwide of approximately 170 million,
  this report is, in effect, the first ever worldwide review of your
  market;
• Assistance companies: road assistance is the principal activity and
  original rationale for most automotive clubs but not all run this
  service themselves and others are diversifying into new areas such as
  home assistance, legal assistance and medical assistance;
• Insurance companies: although automotive clubs are most frequently
  involved in marketing motor, household and travel insurance, numerous
  other types of insurance are also distributed through this channel
  including accident and health insurance, life insurance and business
  insurance;
• Banks and payment card issuers and networks: Finaccord?s research
  establishes that at least one co-branded payment card has been
  developed in association with 53 (35.3%) of the 150 automotive clubs
  investigated
• Partnerships between issuers and networks are detailed in full;
• Management consultancies: are you helping a client firm to understand
  its own strategy with respect to automotive clubs? This study will
  provide you with rapid global insight into the subject, saving time
  and effort on researching the subject yourself.

Key features of this report include:

• The world?s first ever report systematically investigating the global
  development of automotive clubs, including national, regional and
  specialist clubs;
• For the vast majority of the clubs researched, availability of
  foundation year and total membership data, illustrating the degree to
  which they have been successful in attracting members;
• Unique analyses plotting the growth in outright number and combined
  membership of automotive clubs worldwide;
• Detailed coverage of the degree to which insurance providers,
  assistance companies and banking institutions are working with
  automotive clubs as affinity partners for selling financial services;
• Identification of captive and joint venture underwriters of insurance
  and assistance products that are either owned outright or in part by
  automotive clubs.

For more information visit http://www.researchandmarkets.com/research/fdfefe/global_automotive

Source: http://www.clearingandsettlement.com/2011/10/research-and-markets-global-automotive-clubs-affinity-marketing-opportunities-for-financial-services-institutions-and-other-organizations/

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